Confusing Branding terms explained
By 3cs Member, Helen Bell:
It has been brought to my attention, that not everyone knows everything about branding!
Those of us that do know a bit about the lingo may still be unsure about what it actually means when you hear certain words. So I’m going to take you through my most used branding design terms. This will help you seem super clever and knowledgeable next time someone like me is talking non stop about logos!